April 15, 2006
Needle & Hook - luxury knitwear
My latest harebrained scheme is to bring the joy of handknits to non-knitters. At Needle & Hook, my designs can be ordered and delivered as finished garments a few weeks later. A niche in the market... but is there a market in the niche? No doubt I'll find out soon enough. The prices are realistic: making your own cardigan is surely not cheaper than buying one mass- or machine-produced, but compare it to a store-bought hand knit and you've stitched a dyed-in-the-wool bargain.
The plan is a cunning one because, unusually for a new business venture, it involves almost no financial risk: practically no outlay until the first order comes in. There are of course, though, other risks. Most specifically to my confidence. But lets cross that bridge if we come to it. For now, please be my guests and peruse. Tell me what you think. (And if you find any bugs, other than the caterpillar.)
Posted by Anna at 05:54 PM | Comments (74)